Marketing your product and doing it well is the best way to survive in this rushy market, where every now and then you are getting the best than the best. Calvin Klein a very well known company has realized this fact, and has done something very different to get the spotlight back on them. They are now running a new campaign “we are one” and for this they have launched the Calvin Klein One Perfume. But this only is not the story. The perfume bottle has a detachable mp3 player speaker !!
Technology is advancing and what we saw in the movies are now becoming a reality. The once concept of a virtual person actually talking and responding to you is now a reality and you can see the very first at the Audi’s center in Sydney. The Holographic lady would attend costumers and deliver answers to their questions. The technology has been provided by 3M. On a 10mm thick piece of Perspex runs the Dynamic Vikuti rear projection film. This new addition would certainly attract people and it could dynamically change the way companies used to market their products. Where would the sales man go is the question. 😮