Apple has always been innovative and is well known for its unique and elite class products. Music industry got a real boost after the Mp3 format for music was released. Mp3 songs are downloaded from the Internet and even there are online music stores to buy music albums. Apple iPod was a break-through in the music industry. The prices of Apple iPod was quite high and alot of people were not able to afford it, so Apple launched a smaller iPod called “Apple iPod Shuffle” which was obviously less in features. Apple has now launched the next generation of Apple iPod Shuffle.