Facebook launched more than a new iPhone app this evening – they also have a new home page (the page you see when you aren’t logged in) and a new tagline. Gone is all the descriptive language suggesting you sign up to “Keep up with friends and family,” “Share photos and videos,” “Control privacy online,” and “Reconnect with old classmates.” Now Facebook has a simple message to entice you to sign up: “Facebook helps you connect and share with the people in your life.”