There are currently four giants in the IT Industry which are competing with each other in one or an other way. One starts to work on something and the other markets something else but much more attractive for the consumers. Sometimes I see all of them going on different directions to attract as many users as they can. For instance, Apple started to attract consumers with their Music gadget iPod and then came into the competition with a bigger and better version of the operating system to compete Microsoft, and Microsoft already holding the biggest market of operating system with Windows now jumps in with Microsoft Zune for music lovers.
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